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START GETTING READY... SUMMER IS COMING!
News
SUMMER IN PARIS

SODEXO PRESTIGE VENUES & EVENTS IS INVITING YOU TO SOTREND Participate in a morning session devoted to one of the key issues in event communication

Tue 22 Jan 2019

No decisions without emotions. The universal language of communication, emotions are central to what we’re expecting and looking for. 
So what are the drivers for effective event communication that make it possible to go from capturing someone’s attention to winning them over?

 

A scientific perspective from a specialist in issues of attention, keynote addresses from directors of event agencies and advertisers, and a round table discussion chaired by our partner Meet In will structure this morning full of inspiring content.

 

It’s also an occasion to discover our collection of prestigious venues in the form of a marketplace.

 

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THE PARTICIPANTS
 

Anne-Marie Gaultier
President & Partner, Datakalab

 

François Bitouzet
CEO, PublicisLive

 

Jean-Philippe Lachaux
Research Director, INSERM

 

Laurence Rousseau
Editorial Director, Meet In

 

Vincent Dumont
CEO, Chaïkana

 

 

 

THE SO TREND SCHEDULE 
 

8:30 am:  Welcome detox breakfast provided by Lenôtre
8:30 am - 9:30 am: Marketplace
9:30 am - 11:30 am: Conference
A plenary conference led by Jean-Philippe Lachaux, a scientist specialising in questions of attention.
A keynote address from professionals in the events industry
A round table chaired by Meet In, our media partner
11:30 am - 12:30 pm: Networking
12:30 pm: Closing cocktail from Lenôtre

 

 

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